Hard & Soft Baits

Money Roll Flasher - 11" - Rainbow CrushGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 11" - Razzle DazzleGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 8-1/4" - 2 Face UVGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 8-1/4" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Citrus NuggetGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Rainbow CrushGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Razzle DazzleGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Angler's Magnetic Tool Holder Mount to flat surfaces anywhere you need tools on your boat. A durable collar and magnetic backer securely hold most Rapala tools. Includes two easy install hardware options: 3M™ VHB™ high-strength bonding...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

CountDown® Magnum® Elite 185 - 7" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body...

CountDown® Magnum® Elite 185 - 7" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

Fisherman's Tool ComboMust-have tool collection. A cherished gift for any angler.Super Line ScissorsSerrated cutting edge designed to grip and hold tough8-12" Fisherman's PliersCarbon steel constructionSplit shot crimperRapala lure tuning tool...

Husky Magnum 15 - 5-1/2" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other...

Husky Magnum 15 - 5-1/2" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no...

Husky Magnum 15 - 5-1/2" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other...

Husky Magnum 15 - 5-1/2" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like...

Husky Magnum 25 - 6-1/4" - Blue SardineThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no...

Husky Magnum 25 - 6-1/4" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other...

Husky Magnum 25 - 6-1/4" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no...

Husky Magnum 25 - 6-1/4" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other...

Husky Magnum 25 - 6-1/4" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like...

Sarda™ 22 - Flying FishBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots,...

Sarda™ 22 - Purple MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14...

Sarda™ 22 - Silver Blue MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14...

X-Rap® Long Cast 4-3/4" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve...

X-Rap® Long Cast 5-1/2" - Blue MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve...

X-Rap® Long Cast 5-1/2" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve...

X-Rap® Magnum® 15 - HD SquidX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset...

X-Rap® Magnum® 20 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset...

X-Rap® Magnum® 20 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth.....

X-Rap® Magnum® 30 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset...

X-Rap® Magnum® 30 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth.....

X-Rap® Magnum® 40 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth.....

X-Rap® Magnum® Stick - Mint GreenWeighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S curves on retrieve. The horizontal line tie allows for a wider swimming action. Heavy-duty...

X-Rap® Magnum Stick 17 - AnchovyThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down...