Hard & Soft Baits

Money Roll Flasher - 11" - Chrome LadderGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 11" - Chrome ScaleGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 11" - Citrus NuggetGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 11" - Glow BiohazardGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 11" - Glow Blue CrushGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 11" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 11" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 11" - Rainbow CrushGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 11" - Razzle DazzleGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 8-1/4" - 2 Face UVGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 8-1/4" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Brandon's SecretGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Chrome ScaleGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 8-1/4" - Citrus NuggetGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Glow BiohazardGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Glow Blue CrushGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Rainbow CrushGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Razzle DazzleGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

6" Super Stainless Steel PliersFeatures:Stainless Steel constructionPrecision internal jaw spring automatically keeps jaws openSide cutter is perfect for line and leadersRobust ergonomic comfort grip handlesBuilt-in lanyard attachment pointWARNING: This...

8" Super Stainless Steel PliersFeatures:Stainless Steel constructionPrecision internal jaw spring automatically keeps jaws openSide cutter is perfect for line and leadersRobust ergonomic comfort grip handlesBuilt-in lanyard attachment pointWARNING: This...

9" Super Stainless Steel Angled PliersFeatures:Stainless Steel constructionPrecision internal jaw spring automatically keeps jaws openGrooved nose tip for fast and easy de-hookingSide cutter is perfect for line and leadersRobust ergonomic comfort grip...

Angler's Magnetic Tool Holder Mount to flat surfaces anywhere you need tools on your boat. A durable collar and magnetic backer securely hold most Rapala tools. Includes two easy install hardware options: 3M™ VHB™ high-strength bonding...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored DoradoBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Green MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Hot Pink UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Pearl OrangeBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Real Red BaitBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored SardineBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Wahoo UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body...

CountDown® Magnum® Elite 185 - 7" - Armored DoradoBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is...

CountDown® Magnum® Elite 185 - 7" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body...

CountDown® Magnum® Elite 185 - 7" - Armored Green MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body...

CountDown® Magnum® Elite 185 - 7" - Armored Hot Pink UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body...

CountDown® Magnum® Elite 185 - 7" - Armored Pearl OrangeBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body...